Dallas Jackals Names Scott Sonju President

Dallas Jackals Release

The Dallas Jackals are proud to announce Scott Sonju as President of the organization. Sonju brings the Jackals extensive sports industry leadership experience, including his role as longtime President and General Manager of the Frisco RoughRiders (Double-A affiliate of the Texas Rangers).

During Sonju’s 13 years leading the RoughRiders, the club was named “Organization of the Year” twice and received Baseball America’s top accolade, the Bob Freitas Award. Known as one of the most successful teams in minor league baseball history, the RoughRiders led all 30 double-A teams in attendance every year of Sonju’s tenure.

Sonju graduated from Texas A&M University and earned his MBA at Northwestern’s Kellogg School of Management, where he had a quadruple major. His first job in sports was at the Dallas Mavericks, where he worked in the ticket sales department. After two years, Sonju moved to upstate New York to help manage a nonprofit family resort, CAMP-of-the-WOODS.  While there, he founded LIFT, an outdoors-oriented leadership development program for gap year students. LIFT is in its 24th year of operation.

Currently, Sonju serves as President of Neltex Sports, the parent company of the Jackals that owns, develops, and operates various sports and entertainment-related properties. Among these include the Texas AirHogs (an independent professional baseball team) where Sonju facilitated a historic partnership with the China Baseball Association. In 2018 and 2019, twenty members of the Chinese National Baseball team joined the AirHogs roster, making it the first time a National Team has played a season as part of any professional league in the United States.

Sonju likes to be involved in the community and over the years has served on multiple boards, including the Collin County Business Alliance, Chosen Child Adoption Services, National Sports Marketing Network, Frisco Chamber of Commerce, and the Frisco RoughRiders Foundation, which he founded. He is also an adjunct professor at Southern Methodist University, where he teaches a popular masters-level Sports Sponsorship course. Sonju is an experienced public speaker and emcee. He enjoys working with various companies (both sports and non-sports) to help them maximize their potential.

Sonju is a two-time selection for the Dallas Business Journal “40 Under Forty” and was named Texas League Executive of the Year in 2014. Residing in North Texas, Sonju and his wife Amy have four children: Autumn (20), Mason (18), Whitney (15), and Austin (11). The biggest impact on his life is his father Norm, the founding President & GM of the Dallas Mavericks.

We are happy to welcome Scott Sonju and his family to the pack!

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