NSCRO & Jim DeLorenzo
WEST CHESTER, PA 16 October 2018 – The National Small College Rugby Organization is pleased to welcome Jim DeLorenzo to the NSCRO team as our new Strategic Consultant, concentrating on public relations, marketing, and sponsorship development. DeLorenzo is the Principal of Jim DeLorenzo Public Relations (Philadelphia, PA), and over the last five years has developed a deep interest in the sport of rugby through his work with the annual Penn Mutual Collegiate Rugby Championship.
“I am greatly energized by the work NSCRO has done in building the sport of rugby over the past several years, and I am looking forward to enhancing NSCRO’s brand presence through strategic public relations activities, including refinements to their current marketing and sponsorship efforts,” DeLorenzo said. “NSCRO does so much more than organizing tournaments and sponsorship, and I am enthusiastic about telling the many great stories to as broad an audience as possible.”
DeLorenzo will be working directly with NSCRO’s CEO, Steve Cohen, and the NSCRO board to develop more strategic external communications and outreach to build membership, awareness, and funding.
Cohen added that “Jim’s expertise will provide NSCRO with a strategic direction that will integrate key functions provided by our marketing department and finance committee. This will allow us to better serve small college rugby.
About National Small College Rugby Organization
Since 2007, the National Small College Rugby Organization (NSCRO) has been at the forefront of fostering and developing small college rugby programs in the United States. NSCRO is a non-profit organization dedicated to providing services to small college programs that raise the profile, image, and benefits of collegiate rugby in the eyes of school administrators.
Comprised of nearly 400 men’s and women’s college rugby clubs who participate in more than 30 leagues, NSCRO provides an opportunity for these programs to showcase their abilities to a broader audience with a chance at a national title and ranking. Along with recognizing club and player success on and off the field, the increased visibility NSCRO creates has led to improved school support, greater on-campus interest in rugby, and growth in financial support and alumni involvement.