June 1, 2017
Dunkin Donuts Partners with Penn Mutual Collegiate Rugby Championship
Penn Mutual Collegiate Rugby Championship Release
Philadelphia, PA (June 1, 2017) – The Penn Mutual Collegiate Rugby Championship today announced a sponsorship agreement with Dunkin’ Donuts of Greater Philadelphia for the 2017 Penn Mutual Collegiate Rugby Championship, where Dunkin’ will “Fuel Fan Fest” at the world’s largest rugby festival.
The sponsorship will be activated at the Fan Fest outside Talen Energy Stadium on Saturday, June 3 and Sunday, June 4. Dunkin’ Donuts will bring their Community Cruiser and a team of brand ambassadors, offering fans in attendance at the World’s Largest Rugby Festival free samples of Dunkin’ Donuts iced coffee, including their two newest flavors, S’mores and Butter Pecan. There will also be a Dunkin’ Prize Wheel and giveaways, as well as on-site activation highlighting the Dunkin’ Mobile App® and DD Perks® rewards program. Dunkin’ Donuts will also have signage throughout the event, as well as in-stadium video messages.
Beginning Wednesday, May 31, Dunkin’ Donuts will also have “Welcome to Philadelphia” messages through their digital transit network for the teams, families, alumni and friends visiting Philadelphia for the 2017 Penn Mutual Collegiate Rugby Championship that week. The messages will be seen throughout the City of Philadelphia.
“Rugby has established such a stronghold in Philadelphia,” said Jackie Keown, Senior Field Marketing Manager, Dunkin’ Brands. “With a large number of players, coaches, family, and friends coming from around the U.S. to this year’s Penn Mutual Collegiate Rugby Championship, Dunkin’ is proud to be a part of the celebration and we look forward to fueling the passion of attendees with ‘Dunkin’ Fuels Fan Fest.'”
Joining Dunkin’ at the Fan Fest outside Talen Energy Stadium are local food and beverage specialty vendors, shops, and activities for fans and families, as well as two full days of a music festival featuring bands from Philadelphia’s Let There Be Rock School. There will also be sports activities and demonstrations including the Civilian Military Combine.
The featured event at the 2017 Penn Mutual Collegiate Rugby Championship is the 24-team field of the nation’s top men’s collegiate Rugby 7s squads competing for the national championship title and the Pete Dawkins Trophy. At the top of that field is four-time defending champion University of California, returning to the pitch on which they have won the Pete Dawkins Trophy in an unprecedented show of dominance. Men’s collegiate rugby 7s squads from American International, Arizona, Arkansas State, Army, Boston College, Clemson, Dartmouth, Delaware, Indiana University, Kutztown, Life University, Lindenwood, Navy, Notre Dame, Penn State Saint Joseph’s, South Carolina, St. Mary’s College (Moraga, California), Temple, Tennessee, UCLA, Virginia Tech and Wisconsin have all earned a spot in the 2017 championship field.
About the Penn Mutual Collegiate Rugby Championship:
Held annually the first weekend in June, the Penn Mutual Collegiate Rugby Championship is the largest gathering of men’s and women’s collegiate, and boys and girls high school, Rugby Sevens teams in the world. Since 2011, the World’s Largest Rugby Festival has been held in Philadelphia at Talen Energy Stadium, and each year attracts over 30,000 fans watching and enjoying the Olympic sport of Rugby Sevens. Televised annually on the NBC Sports, the Penn Mutual Collegiate Rugby Championship serves as a traditional season-ending celebration for collegiate rugby competition in the United States. Additional information is available at http://www.usasevenscrc.com.
About Dunkin’ Donuts:
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,200 restaurants in 45 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit http://www.DunkinDonuts.com